Minneapolis based digital-first marketing and measurement firm, Ovative, opened a New York Office in 2022. To celebrate and advertise the new office, the company launched an out-of-home marketing campaign. I collaborated with the internal marketing team to design a set of wild posters, a form of guerilla marketing. The posters were installed around the new office in New York City for a month. I also took the same designs and created animated assets for use across social platforms.
Wild posters seen in the “wild.” Posters were pasted over every couple of hours.