Ovative Group
Holistic Search
What on earth is holistic search? I created an animation in partnership with Ovative Group’s marketing team to answer that very question.
At most organizations, search engine optimization (SEO) and search engine marketing (SEM) teams work in silos with minimal communication. Ovative brings SEO and SEM together in a holistic search approach where teams plan the best search strategy for every client. Paid and organic media strategies are blended into one cohesive strategy for optimal results.
I created a clean and sophisticated computer dashboard to tell the holistic search story. We follow the search results page as it reflects what a siloed and disorganized marketing approach looks like to one that implements holistic search.
Final Frames
Behind the Scenes
Storyboard Development
