Chocolate Heart Bag

Instagram and Facebook advertisement
Looping Gif
Photoshop and After Effects
2022

When a similar Kate Spade heart shaped purse when viral on TikTok in February, the Kate Spade team reached out to the Creative Lab team at Ovative hoping to capitalize on the moment. I created three different concepts to build excitement around this particular bag. Unfortunately after all was said and done, the Kate Spade team decided to go in a different direction.

Even though this idea didn’t make it out into the word, this project gave me a chance to experiment mixing frame by frame animation with product imagery.

 

Concepts

storyboard sketch

“Chocolate meets Heart” concept is a mini love story with a happy ending.

sketch of a woman on her phone
Phone, Latte, Chocolate Heart Bag!
sketch of a woman taking a selfie
Seflie x Chocolate Heart Purse

Developing the Chosen Concept

After presenting all three concepts to the Kate Spade team, they chose to move forward with the “Chocolate meets Heart” concept. I did several animation tests before starting the final animation.

Timing the speed of the bounce

Practicing the chocolate bounce

Timing the collision

Practicing the heart bounce