Big Deal Friday
Instagram and Facebook advertisement
Looping Gifs
Photoshop and After Effects
2021
Variation on a theme was the name of the game for this project. Kate Spade came to the Creative Lab three weeks before Black Friday for help creating four paid social assets. I received minimal assets to work with–a Photoshop file containing the “Big Deal Friday” lock up on top of a flattened sequin file.
Provided Assets
I received the Photoshop file on the far left from the Kate Spade team to use as a reference for their Big Deal Friday lock up. The sequin background was one flattened layer. I cut out each individual sequin so I could animate them all separately.
Developing Four Concepts
Since I only had sequins and text to work with, I had to get creative.
Text burst
Sequin Explosion
Text squash
Subtle sequin animation with product emphasis