Holiday Gifting

The Kate Spade team came to the Creative Lab at Ovative for help creating additional holiday assets for YouTube. The chosen concept creatively adds to Kate Spade’s boxed gifting program in an engaging and product-forward way.

While the concept itself is simple, the production was much more involved. The only available product photos were flattened JPGs where one side of the box and ribbon were cut off. I recreated the missing section of the box (top and inside), and created separate layers for each of the elements I wanted to animate.